Nike Running: a new Campaign by Cully Wright

They called Michael Johnson the fastest man on the planet. You can call him Coach.Michael Johnson’s NRC In-Ear Coaching, led by the man himself, brings a Nike+ Run Club Speed Run to you. It’s an interval workout, replicating the training he did in the run-up to victory, and it gets progressively faster. So get ready. Michael never took it easy on himself. And, be forewarned, he’s not gonna take it easy on you. There’s no better way to reach your best.


HOW TO WEAR A BOMBER JACKET, THE ATOMICS WAY, BY NATE HOFFMAN

We’ve teamed up with the coolest family band since The Jackson 5 to find out what they’re wearing this week.

H&M STYLE DIARIES PART II. As summer winds down, our desire to put on one (or many) layers of clothing arrives. We asked our new friends – the four siblings in The Atomics – to pick and style their favorite looks from H&M Divided, with the classic bomber jacket in focus.

The LA-based brothers and sisters head east to their hometown Spanish Fork in Utah, where they are playing their first shows on their upcoming tour. Before they hit the road, Starlie, Daisy, Pyper and Lucky met up with photographer Nate Hoffmann in Los Angeles for this week’s H&M Style Diaries shoot. 


‘El Viaje’ A Thomas Campbell Trip

Jose Cuervo Tradicional presents 'El Viaje', a Thomas Campbell 16mm film starring Jared Mell & Nouvelle Vague's Kassia Meador on a recent surf trip to an undisclosed location.



Check out Jianca Lazarus's recent shoot with Jordan Mercer.

July 26 | Jordan Mercer has been the reigning ‪#‎champion in the woman's ‪#‎pronerace for a solid 5 years back to back. Every year sets new challenges for herself to take things to the next level.


Check out Nate Hoffman's recent shoot for H&M featuring the Atomics

THE FAMILY BAND COMES FIRST Lucky Blue Smith has all his sisters with him in surf rock group The Atomics. We went bowling with the modeling and music-making siblings and found out that they’re coming in hot this fall – with new tunes and an exclusive H&M Magazine style diary.

THE FAMILY BAND COMES FIRST

Lucky Blue Smith has all his sisters with him in surf rock group The Atomics. We went bowling with the modeling and music-making siblings and found out that they’re coming in hot this fall – with new tunes and an exclusive H&M Magazine style diary.


COSMONAUTS - Party At Sunday:  Directed by Eddie Obrand 

Premier on Noisy, Music by Vice

This song is everything a work day is not: languid, sexy, magical. "Party at Sunday" is the kind of song you'd be happy to watch dust moats drift down to. It's a song for lying on your back next to someone you really, really like, and maybe your arms are touching, but barely, and yet it's just enough to make your head spin a little. Shoegaze slowed down the way seconds stretch when you can't break gaze. It's the first track off Cosmonaut's forthcoming record A-OK! (out on August 19 via Burger Records) and we're premiering the video below. 

Shot in the art space Sunday Gallery in LA, this video features local art and music so-and-so's like Molly SodaApolonia SokolFeels, but mostly it's just a slo-mo film that ends up with a lot of glorious, wet making out."

The sheer mess of people and parties that always littered the Sunday gallery left an impression on anyone who joined them," explain the Orange County-founded band. "So, with the help of Dom Santos and Edgar Obrand, we tried to visualize the haziness, alienation, and confusion in 'Party at Sunday'."

By Kim Taylor Bennett


Check out the Chilean surf in Chasing The Shot

Red Bull Surfing’s latest series follows Mark McInnis to South America in search of perfect waves.

It's been a few months from inception to execution, but Chasing The Shot is finally here and we couldn't be more excited about a video series we think will quickly become a fan favourite.

Our first instalment sees photographer Mark McInnis and filmer Matt Kleiner travel to Chile in pursuit of the perfect photo, ably assisted in their quest by surfers Hank GaskellCam Richards and Noah Wegrich, not to mention the stunning seascapes of South America.


Schön!

give me the simple life

With a care free attitude, model Delilah Parillo poses for photographer Cully Wright in this Schön! online editorial shoot. With styling by Julia Platt Hepworth, this editorial combines textures with pops of colours to create a vibrant shoot with a touch of vintage and bold patterns.  

 


 

A Vissla Films Presentation Directed by Eddie Obrand

An all new surfing thriller documenting our journeys surrounding the winter of 2015 and 2016.Starring Eric Geiselman, Bryce Young, Brendon Gibbens, Cam Richards, Derrick Disney, Corey Colapinto, Andrew Jacobson, and our creators Jay Nelson, Travis Reynolds, Jeff McCallum and Superwolf.